4 Years of extensive testing on African hair has resulted in the perfect blend of science and nature to allow for strong, beautiful hair growth. Strong and Beautiful has carefully created its relaxer chemistry and post-care system to protect and care for hair during and after the treatment process. Our team of trichologists and dermatologists are commitment to your skin and hair. This means you can trust our formulation no matter what your hair type to provide reliable, safe performance, without the irritation. You can be confident and self-assured – your hair reflects who you are – Strong, Real and Proud.
(Dermatology Journal Dec 2013)
“Hair straightening Hair straightening is a chemical process by which excessively curly hair is straightened in an irreversible way. Generally, products are formulated as emulsions with high pH value (9.0-12.0), which, after applied on hair, cause considerable damage, making it dry and fragile. It is documented that jojoba oils exhibit conditioning effects. A study on Afro-ethnic subjects revealed that the addition of conditioning agents to the straightening emulsion with ammonium thioglycolate benefit the hair fiber. It mitigates protein loss, protects the hair thread, and improves the resistance to breakage.”
Butyrospermum Parkii – Shea Butter
Shea butter is a byproduct of shea nuts that are harvested from the Vitellaria paradoxa tree in West Africa. Shea butter is produced through an arduous process of harvesting, washing, and preparing the shea nuts from which oil is then extracted. The shea tree is also known as the “karite tree” (which means “tree of life”) because of its many healing properties.
There is evidence that food, skin balms, soaps, shampoos, traditional medicines, cooking, and lamp oils have been made with shea butter in Africa for thousands of years. Its use has been documented as far back as the 14th century. One study tested a cream that contained 5 percent shea butter on the forearms of its sample study. The participants noted that they could feel the moisturizing effects of the cream for up to 8 hours after it was applied.
Another study found applying shea butter to skin can help treat eczema.
Shea butter is also very moisturizing for the hair and scalp. People with curly and coarse hair textures benefit from using shea butter as a sealant to keep moisture in their hair and increase softness.
Shea butter’s anti-inflammatory properties might also help reduce redness and scalp irritation by providing healing effects without clogging the pores. As a natural product, it’s safe to use on all types of hair, even hair that’s damaged, dry, or colour treated.
Prevents breakage – One human study investigated the role of miracle fruit seed oil in preventing hair breakage while strengthening hair fibres, lubricating cuticles, and reducing frizz.
Moisturizing – Filled with Vitamins A and E along with essential fatty acids, shea butter has both emollient and healing properties for the skin. Some of these ingredients, such as the high content of fatty acids in shea butter, are also thought to help add moisture to your hair reducing dryness and helping prevent split ends. Fatty acids also help increase shine and reduce the frizz of your hair. It may also help protect hair from heat damage caused by flat irons and blow drying.
